Keep Score.
Build Fans.
Win. Repeat.
I’m Tyler Sickmeyer. I help brands keep score and build fans who keep coming back. I founded Fidelitas and the San Diego Sharks. As a speaker, consultant and fractional CMO, I help teams choose a goal, measure what matters, and understand why people come back.
Talks on measurement and fan loyalty
Winners Keep Score looks at the measures that help teams decide what to do next. Building Radical Fandom looks at why customers return and recommend a brand.
What brings people back?
My work with the San Diego Sharks gives me another way to think about fan experience. The game is a real place to watch what people choose to return for.
Marketing consulting and fractional CMO support
Focused help for a marketing question, or ongoing senior guidance for a team setting direction.
Consulting
Work through a strategy or measurement question.
Fractional CMO
Get senior marketing guidance as your team sets priorities.
About Tyler
Tyler Sickmeyer is the founder and CEO of Fidelitas, a full-service marketing and advertising agency that has served clients worldwide for over 18 years. He’s also the founder and CEO of the San Diego Sharks pro basketball team, serves on the board of Live Ventures (NASDAQ: LIVE), and speaks and advises on marketing that’s built to be measured.